WEGA USA

Partnership

 

WEGA COFFEE MACHINES an official partner for Cannondale Pro Cycling

 

Susegana (TV), 26 March, 2013 – Wega Coffee Machines, the leading Italian company producing professional espresso coffee machines, is pleased to announce a new partnership deal signed with team Cannondale Pro Cycling, one of the strongest cycling formations in the world. Under the agreement the Wega brand will be able to boast the title of official supplier to the team that features Ivan Basso, Moreno Moser and recent winner of the Gent-Wevelgem as well as current World Tour leader Peter Sagan, as the company follows the team along roads the world over.

This high profile partnership confirms Wega's propensity to align itself with international events in order to increase the brand's visibility and highlight the quality of its products.

Wega branded espresso coffee machines will be placed in the Cannondale motor homes, campers and logistical offices, lending support to the performance of the team and staff and offering team guests the chance to savour a coffee break in the excellence of Italian style.

“The collaboration we've started with Cannondale is a strategic opportunity in terms of brand recognition," comments Paolo Nadalet, CEO for Wega Coffee Machines. “The agreement will allow Wega to increase their exposure in strategic markets, thanks to the international dimension of the team which, like us, operates on all five continents. This opportunity is doubly interesting in light of the company's hospitality activities during the Giro d’Italia which will allow company guests to experience a unique perspective at this important world class event.”

“We're happy we reached this agreement" comments Roberto Amadio, Team Manager for Cannondale Pro Cycling. “The tradition of Italian espresso coffee is recognized all around the world. We hope that our activities and our victories will offer visibility to this prestigious brand that is recognized internationally for its quality". 

 

Wega partners with the Organizing Committee for the 2013 Fiemme Nordic Skiing World Championships

 

Wega Coffee Machines is partnered with the Organizing Committee for the 2013 Fiemme Nordic Skiing World Championships that will take place here from February 20th to March 3rd in Val di Fiemme. More than 55 national squads from 5 continents will participate in the event in front of 300,000 live spectators. By virtue of this deal Wega coffee machines will be able to boast the title of “official product” for the event and our machines will be located in all the “coffee islands” found at the VIP restaurant at the Cross Country Skiing Centre Centro del Fondo, the Chalet Italia, the Sporting Center in Predazzo and the public marquis which will be set up at the Centro del Fondo Cross Country Centre and at the Ski Jump Stadium. The Fiemme Valley, one of the most beautiful locations in the Dolomites, boasts a long tradition of winter sports and since 2003 it has already hosted two editions of the Nordic Skiing World Championships, in addition to more than a hundred World Cup competitions and many other events. In terms of communications and marketing this is a fantastic opportunity for Wega Coffee Machines: in fact, the company will be able to further enhance the image of its brand and the popularity of its products both in the area where the races will be taking place as well as on an international level thanks to the numerous guests from all over the world who will be participating in the event.

Coffee in sport

Moderate coffee consumption seems to benefit athletic performance. Caffeine decreases the perception of fatigue and pain. Therefore, it indirectly improves physical resistance and mental concentration. In fact, it has been demonstrated that caffeine can free fatty acids from adipocytes and increase the production of glucose, which is transformed into pure energy during physical effort.

 

Official website for the 2013 Trentino Fiemme World Championships: www.fiemme2013.com

 

 

WEGA PARTNERS WITH SCAE

 

Wega srl has become one of the partners of the Speciality Coffee Association of Europe (Scae), the European association whose main objective is to popularize coffee culture and promote special coffees. The basic idea is simple: although coffee is part of a diversified family of beverages, the perfect cup of coffee cannot be so unless careful attention is paid to the quality in every step in the coffee-making process, from the plants in the country of origin to the preparation of the beverage. To obtain an excellent-quality coffee there should be interaction among every subject in the production process. By joining this association, Wega hopes to contribute its experience and participate in the process of promoting coffee culture in all its exceptions,” explains Wega General Manager Paolo Nadalet. “The coffee market is continually evolving, as are the different ways in which coffee is prepared. So for Wega it is essential to be an integral part of these growth mechanisms and coffee affirmation through the promotion of special coffees that always favour a qualitative approach.”
Some of the activities promoted by Scae worth noting include job training for baristas and competitions like the Baristas’ World Championships.


 

WEGA supports team Hopplà-Wega

 


Wega is a partner for the Under 23 Hopplà-Wega cycling team, one of the most important amateur teams in Italy. The company has been collaborating with the formation since 2008, the year the strong Tuscan team was founded. In the meantime it has obtained some important results that have launched more than one athlete into the professional leagues.
“Wega firmly believes in sport as a vehicle to communicate with young people and educate them,” explains General Manager Dr. Paolo Nadalet. “This is why we support team Hopplà-Wega, a team that reflects some of the guiding principles in our company’s everyday activities, like teamwork, attention to details, excellence, mutual respect and consideration for young talent. Young people are the future of our society and sport, specifically cycling, is an extraordinary medium to educate them about work and respect for rules as a way to achieve certain objectives, whether sports or work related. The team is also an excellent means to promote our brand in Italy and abroad in international competitions in which the team participates. We wish the team a thrilling season filled with great success. 
Discover the world of  team Hoppà-Wega at  www.cieffecycling.com

Wega partners with INEI

 
Attention to quality is a must for Wega. This is why Wega is a partner of Inei, the Istituto Nazionale Espresso Italiano (Italian National Espresso Institute). Inei’s objective is to defend the quality of espresso through certification recognised by the CSQA standards (Certificate of conformity number 214 from 24 September 1999, DTP 008 ed. 1). This official recognition covers the exclusive use of certified blends, coffee grinders, qualified machines and trained workers. With their contribution Wega participates in preserving a heritage, that is, espresso coffee, which has always been a symbol of excellence that distinguishes Italian culture and creativity around the world. The Italian National Espresso Institute includes coffee roasters and companies that produce machines and grinders, all big names from the economy and history of coffee with a global turnover of 700 million euro. The companies commit to adhere to and follow the norms prescribed by the certification in order to guarantee that the appropriate equipment and blends will always be able to produce only a perfect espresso. 
Discover more about Inei world at www.espressoitaliano.org/index.asp

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